Are you wondering how to send emails to your patients that include PHI?Writing meaningful emails to patients can be an effective way to communicate with them, provide information and build rapport. In the past, HIPAA compliance made it challenging to send a secured email that was easy to access for patients. Luckily, that has changed. Doctors can now send email straight to patients’ inboxes that are HIPAA compliant and personalized with PHI. Ten steps to writing meaningful emails to patients that include PHI
By following these steps, you can write meaningful emails that include PHI to patients. Paubox provides you with compliance and assurancePaubox Marketing takes care of many CAN-SPAM and HIPAA requirements automatically. Any email you send through Paubox includes an automatic unsubscribe button as well as a section for an address footer. And since Paubox Marketing allows segmented and personalized messages, it is possible to send marketing-related emails and test results. All without violating CAN-SPAM or HIPAA but while improving patient outcomes. If you simply want to send email that includes PHI, use Paubox Email Suite. It is the all-in-one HIPAA compliant email protection for healthcare. Keep your patients’ data secure with automatic email encryption and protect your organization with state-of-the-art email security Not only will Paubox sign a business associate agreement, but Paubox products run on HITRUST CSF certified solutions and enables HIPAA compliant email by default. Moreover, we register our customer’s website domains on our secure platform, which allows them to send HIPAA compliant email. No need to rely on portals or passwords. See more: HIPAA compliant email: The definitive guide Get started for free Try Paubox free for 14 daysPaubox Email API Improve patient communications and workflows with transactional, HIPAA compliant messaging that’s integrated with your app. The post How to write emails to patients that include PHI appeared first on Paubox.
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Wondering what the five stages in patient journeys are? Understanding a patient’s journey allows healthcare marketers to roadmap meaningful email and content drips that improve patient outcomes and satisfaction. In healthcare marketing, the patient journey refers to the series of steps that a patient goes through in order to receive medical treatment or care. It can include the initial decision to seek medical attention, the search for information and options, the selection of a healthcare provider or facility, and the actual medical treatment and follow-up care. The patient journey can be divided into five stages. Each stage may varydepending on the specific needs and circumstances of the patient. See more: What does HHS consider marketing? The five stages in the patient journey
Understanding the patient journey is important for healthcare marketers. It helps them to identify the needs and concerns of patients at different stages. It also allows healthcare marketers to design marketing campaigns that address those needs. Healthcare marketers can effectively reach and engage patients by focusing on the patient journey. Improve outcomes by sending email and content aligned with your patients journeys. See more: HIPAA compliant email: The definitive guide Get started for free Try Paubox free for 14 daysPaubox Email API Improve patient communications and workflows with transactional, HIPAA compliant messaging that’s integrated with your app. The post Understanding the five stages in patient journeys appeared first on Paubox. As email slowly becomes a primary means of communication for healthcare organizations, it’s important to have effective strategies in place to protect against cyber threats transmitted through this medium. Two techniques that can be used to analyze and evaluate the safety of emails are heuristics and sandboxing. This post will explain the similarities and differences of heuristics and sandboxing as they relate to HIPAA compliant email. Heuristics for Email SecurityHeuristics involve the use of algorithms and rules to identify patterns and characteristics that may indicate an email is malicious. These patterns can include the use of certain words or phrases, the presence of links or attachments, and the sender’s reputation. Heuristics can help organizations quickly identify and block potentially malicious emails, but they may also produce false positives, where legitimate emails are mistakenly flagged as malicious. One of the main advantages of heuristics is that they can process emails relatively quickly, making them an effective tool for identifying and blocking threats in real-time. However, heuristics are not foolproof and can be bypassed by attackers who use tactics such as obfuscation or evasion to avoid detection. In addition, heuristics may produce false positives, which can be disruptive for organizations that have to investigate and resolve them. See related: DomainAge: An effective method to combat phishing attacks Sandboxing for Email SecuritySandboxing, on the other hand, involves isolating and analyzing suspicious emails in a controlled environment to determine their behavior and whether they pose a threat. Sandboxing allows organizations to safely examine potentially malicious emails and attachments without exposing their network or systems to risk. This is done using techniques such as virtualization and emulation, which simulate the email’s execution within a controlled environment and allow its behavior to be monitored and analyzed. One of the main benefits of sandboxing is that it provides a more accurate assessment of the safety of emails than heuristics. Sandboxing allows organizations to fully examine the behavior of emails and attachments, making it difficult for attackers to bypass or evade detection. However, sandboxing can be more time-consuming than heuristics, as it requires the email to be analyzed in a controlled environment before it can be released or quarantined. See related: The U.S. needs zero trust security for email Heuristics or Sandboxing, which one is Better?Both heuristics and sandboxing can be effective tools for protecting against cyber threats transmitted through email, and many organizations use a combination of these techniques to provide multiple layers of protection. Heuristics can help quickly identify and block threats in real-time, while sandboxing can provide a more thorough analysis of suspicious emails. Ultimately, the choice between heuristics and sandboxing will depend on the specific needs and resources of an organization. Heuristics may be more suitable for organizations that need to process large volumes of emails quickly and can afford to handle a higher rate of false positives. Sandboxing may be a better choice for organizations that require a more thorough analysis of emails and can tolerate longer processing times. See related: ExecProtect: A solution for display name spoofing ConclusionIn conclusion, heuristics and sandboxing are two techniques that can be used to protect against cyber threats transmitted through email. Heuristics involve the use of algorithms and rules to identify patterns and characteristics that may indicate an email is malicious, while sandboxing involves isolating and analyzing suspicious emails in a controlled environment. Both techniques have their own strengths and limitations, and the best choice will depend on the specific needs and resources of an organization. See related: Paubox eliminates obsolete TLS protocols, follows NSA guidance The post Re: email security, what’s the difference between heuristics and sandboxing? appeared first on Paubox. In a previous post this week, we answered the question: “do nutritionists need to follow HIPAA guidelines?” In this post, we’ll take a look at a related profession, that of a dietitian. At first glance, you may thing the two fields are identical. They are not. As such, we’ll next answer the question: “Do dietitians need to abide by HIPAA regulations? Dietitians and HIPAAAs a dietitian, you are a healthcare professional who is responsible for providing nutrition care to your clients. As such, you are also bound by the same legal standards as other healthcare providers, including the Health Insurance Portability and Accountability Act (HIPAA). HIPAA is a federal law that was enacted in 1996 to protect the privacy and security of individuals’ health information. It applies to all healthcare providers, including dietitians, who handle protected health information (PHI). PHI includes any information that can be used to identify a patient. Example include names, addresses, dates of birth, and medical history. Dietitians and PHIAs a dietitian, you may come into contact with PHI in a variety of ways. For example, you may collect information about your clients’ dietary habits and medical history during an initial consultation. You may also receive information from other healthcare providers, such as doctors or nurses, to help you make nutrition recommendations. It is important that you follow HIPAA guidelines when handling PHI to ensure that your patients’ personal and medical information remains confidential. This includes taking steps to protect the information from unauthorized access or disclosure, such as by securing your patients’ records and using secure communication methods like HIPAA compliant email when discussing their information with other healthcare providers. In addition to protecting your clients’ privacy, following HIPAA guidelines can also help to prevent legal liabilities. If you fail to adequately protect your patients’ PHI, you could face fines, legal action, and damage to your reputation. HIPAA Compliance Tips for DietitiansSo, what can you do to ensure that you are complying with HIPAA as a dietitian? Here are some tips:
ConclusionIn conclusion, dietitians need to follow HIPAA guidelines to protect the privacy and security of their clients’ health information. Unlike nutritionists, there are no fine grain distinctions to be made for dietitians and HIPAA compliance. By familiarizing yourself with HIPAA regulations, implementing appropriate safeguards, training your staff, and using secure communication methods, you can ensure that you are complying with these important regulations. The post Do dietitians need to abide by HIPAA regulations? appeared first on Paubox. As a healthcare professional, you may have heard of HIPAA (Health Insurance Portability and Accountability Act), a federal law that sets standards for the protection of protected health information (PHI). You may be wondering whether nutritionists are required to follow HIPAA guidelines and, if so, what that means for your practice. Since we’ve had customers and prospects ask, this post will answer the question: “do nutritionists need to follow HIPAA guidelines?” Nutritionists and Covered EntitiesIn general, nutritionists are not considered covered entities under HIPAA and are not required to comply with HIPAA requirements. Covered entities are defined as healthcare providers, health plans, and healthcare clearinghouses that create, receive, maintain, or transmit PHI. Nutritionists and Business AssociatesThere are certain situations however, in which a nutritionist may be considered a business associate under HIPAA and be required to follow HIPAA guidelines. Business associates are organizations or individuals that perform functions or activities on behalf of, or provide certain services to, covered entities that involve the creation, maintenance, or transmission of PHI. For example, if a nutritionist works in a hospital or other healthcare facility and has access to patient health information, they may be considered a business associate and be required to comply with HIPAA. Similarly, if a nutritionist provides nutrition counseling over the phone or online and collects or transmits personal health information in the course of their work, they may also be considered a business associate and be required to follow HIPAA guidelines. Two Questions to Ask when it comes to Nutritionists and HIPAA ComplianceIf you are a nutritionist and aren’t sure whether you are considered a business associate under HIPAA, you should consider the following questions:
If you answer “yes” to either of these questions, you may be considered a business associate under HIPAA and be required to follow HIPAA guidelines. ConclusionSo, what does it mean to be HIPAA compliant as a nutritionist? If you are a business associate under HIPAA, you will be required to enter into a business associate agreement with the covered entity and follow HIPAA requirements, such as maintaining the confidentiality, integrity, and availability of PHI, and implementing appropriate safeguards to protect it. In addition to these requirements, you should also be familiar with the HIPAA privacy rule, which sets standards for the use and disclosure of PHI, and the HIPAA security rule, which sets standards for the protection of electronic PHI (ePHI). HIPAA compliance is important for any healthcare professional, including nutritionists, as it helps to ensure the privacy and security of PHI and protect the rights of patients. If you are a nutritionist and are unsure whether you are subject to HIPAA requirements, it is important to seek legal advice or guidance from sources such as your employer, professional association, or legal counsel. The post Do nutritionists need to follow HIPAA guidelines? appeared first on Paubox. We’ve been getting asked by customers and prospects about various telehealth solutions and whether they can use them in a HIPAA compliant manner. We know the HIPAA industry is vast so we can empathize with just how many people need to use cloud-based services in this sector. Today we will determine if Spruce Health Care Messenger is a HIPAA compliant telehealth service or not. About Spruce Health Care MessengerSpruce Health Care Messenger is a messaging and collaboration platform developed specifically for the healthcare industry. It is designed to enable healthcare professionals to communicate and collaborate more efficiently by providing a secure and reliable way to exchange messages, documents, and other information. Spruce Health Care Messenger includes features such as group messaging, secure file sharing, and integrations with other healthcare systems and tools. It is available on a range of devices, including desktop computers, mobile phones, and tablets, and can be accessed through a web browser or through dedicated mobile apps. Spruce Health Care Messenger is designed to meet the strict security and privacy requirements of the healthcare industry, and it is compliant with relevant regulations such as HIPAA. It is intended to help healthcare professionals improve patient care by enabling them to more easily share information and collaborate with each other. Spruce Health Care Messenger and the business associate agreementWe’ve previously talked about how a business associate agreement (BAA) is a written contract between a covered entity and a business associate. It is required by law for HIPAA compliance. We checked the Spruce Health site and found a help center article entitled, “HIPAA and BAA.” It succinctly states: Your Business Associate Agreement with SpruceThe Spruce HIPAA Business Associate Agreement (BAA) is included automatically, when applicable, in our standard terms of service for organizations. If you already have a Spruce account, then you are already operating under these terms. See the Spruce Terms of Service for Organizations, including our BAA, for complete information. Is Spruce HIPAA Compliant?Yes, Spruce can be used in a HIPAA-compliant manner, and it is designed for this use. Spruce was created with security and privacy in mind, and both secure and standard communication can be used in a HIPAA-compliant manner. Notification of Enforcement DiscretionWhen the pandemic first hit in March 2020, the U.S. Department of Health and Human Services (HHS) quickly announced the Notification of Enforcement Discretion, which allowed health care providers to use widely available communication apps without the risk of incurring HIPAA fines. This notice allows health care providers to use popular applications to provide telehealth services, so long as they are “non-public facing.” Examples of non-public facing applications include:
See also: HIPAA privacy and security guidelines as they relate to telehealth Is Spruce Health Care Messenger HIPAA compliant?The business associate agreement is a key component to HIPAA compliance between a covered entity and a business associate. As we noted earlier, Spruce Health is willing to sign a BAA with its customers for Spruce Health Care Messenger. In addition, Spruce Health Care Messenger is considered by HHS as a telehealth solution that can be used in a non-public facing manner. While the HHS Notification of Enforcement Discretion is not indefinite, it would allow healthcare entities to use Spruce Health Care Messenger and not be liable for HIPAA fines even if they did not offer a BAA to their customers. Conclusion: Spruce Health Care Messenger is HIPAA compliant. The post Is Spruce Health Care Messenger HIPAA compliant? appeared first on Paubox. We’ve been getting asked by customers and prospects about various telehealth solutions and whether they can use them in a HIPAA compliant manner. We know the HIPAA industry is vast so we can empathize with just how many people need to use cloud-based services in this sector. Today we will determine if Updox is a HIPAA compliant telehealth service or not. About UpdoxUpdox is a healthcare communication and collaboration platform that helps healthcare providers, payers, and other organizations to manage and improve their interactions with patients and other stakeholders. It is designed to provide a secure, convenient, and efficient way to exchange messages, documents, and other information. Updox includes a range of features and tools to support healthcare communication and collaboration, such as secure messaging, appointment scheduling, document management, and integration with other healthcare systems and tools. It is available on a range of devices, including desktop computers, mobile phones, and tablets, and can be accessed through a web browser or through dedicated mobile apps. Updox is designed to meet the strict security and privacy requirements of the healthcare industry, and it is compliant with relevant regulations such as HIPAA. It is intended to help healthcare providers, payers, and other organizations to improve patient care, reduce costs, and increase efficiency by enabling them to more easily communicate and collaborate with each other and with patients. Updox and the business associate agreementWe’ve previously talked about how a business associate agreement (BAA) is a written contract between a covered entity and a business associate. It is required by law for HIPAA compliance. We checked the Updox site and found the relevant answers on their Security Statement and Master Service Agreement pages. For example, the Updox BAA is included as part of exhibit A of their MSA: Exhibit A: HIPAA BUSINESS ASSOCIATE AGREEMENTLast Modified: 06/10/2021 This HIPAA Business Associate Agreement (“BAA”) amends and is made part of that certain Master Services Agreement (“Service Agreement”), by and between you (“Entity”) and Updox LLC (“Associate”). Entity and Associate agree that the parties incorporate this BAA into the Service Agreement in order to comply with the requirements of the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”), the Health Information Technology for Economic and Clinical Health Act (“HITECH”) and their implementing regulations set forth at 45 C.F.R. Parts 160 and Part 164 (the “HIPAA Rules”). To the extent Associate is acting as a Business Associate of Entity pursuant to the Service Agreement, the provisions of this BAA shall apply, and Associate shall be subject to the penalty provisions of HIPAA as specified in 45 CFR Part 160. Notification of Enforcement DiscretionWhen the pandemic first hit in March 2020, the U.S. Department of Health and Human Services (HHS) quickly announced the Notification of Enforcement Discretion, which allowed health care providers to use widely available communication apps without the risk of incurring HIPAA fines. This notice allows health care providers to use popular applications to provide telehealth services, so long as they are “non-public facing.” Examples of non-public facing applications include:
See also: HIPAA privacy and security guidelines as they relate to telehealth Is Updox HIPAA compliant?The business associate agreement is a key component to HIPAA compliance between a covered entity and a business associate. As we noted earlier, Updox is willing to sign a BAA with its customers. In fact, it’s included in their Master Service Agreement. In addition, Updox is considered by HHS as a telehealth solution that can be used in a non-public facing manner. While the HHS Notification of Enforcement Discretion is not indefinite, it would allow healthcare entities to use Updox and not be liable for HIPAA fines even if they did not offer a BAA to their customers. Conclusion: Updox is HIPAA compliant. The post Can I use Updox and be HIPAA compliant? appeared first on Paubox. We’ve been getting asked by customers and prospects about various telehealth solutions and whether they can use them in a HIPAA compliant manner. We know the HIPAA industry is vast so we can empathize with just how many people need to use cloud-based services in this sector. Today we will determine if Amazon Chime is a HIPAA compliant telehealth service or not. About Amazon ChimeAmazon Chime is a communication service developed by Amazon Web Services (AWS). It provides video conferencing, online meetings, chat, and voice call functionality. It is designed to be a secure and scalable solution for businesses, organizations, and individuals to communicate and collaborate online. With Amazon Chime, users can hold virtual meetings with audio and video, share their screens, and collaborate on documents in real-time. The service also includes features such as chat rooms, file sharing, and integration with other productivity tools. It is available on a range of devices, including desktop computers, mobile phones, and tablets. Amazon Chime is offered as a pay-as-you-go service, with pricing based on usage. It is also available as part of the AWS Business and Enterprise Support plans. Amazon Chime and the business associate agreementWe’ve previously talked about how a business associate agreement (BAA) is a written contract between a covered entity and a business associate. It is required by law for HIPAA compliance. We checked the AWS site and found an article entitled, “Amazon Chime Achieves HIPAA Eligibility.” Published in 2019, it states: Amazon Chime is now a HIPAA Eligible Service. If you have a HIPAA Business Associate Addendum (BAA) in place with AWS, you can now start using Amazon Chime for your HIPAA eligible workloads. Notification of Enforcement DiscretionWhen the pandemic first hit in March 2020, the U.S. Department of Health and Human Services (HHS) quickly announced the Notification of Enforcement Discretion, which allowed health care providers to use widely available communication apps without the risk of incurring HIPAA fines. This notice allows health care providers to use popular applications to provide telehealth services, so long as they are “non-public facing.” Examples of non-public facing applications include:
See also: HIPAA privacy and security guidelines as they relate to telehealth Is Amazon Chime HIPAA compliant?The business associate agreement is a key component to HIPAA compliance between a covered entity and a business associate. As we noted earlier, Amazon is willing to sign a BAA with its customers for Amazon Chime. In addition, Amazon Chime is considered by HHS as a telehealth solution that can be used in a non-public facing manner. While the HHS Notification of Enforcement Discretion is not indefinite, it would allow healthcare entities to use Amazon Chime and not be liable for HIPAA fines even if they did not offer a BAA to their customers. Conclusion: Amazon Chime is HIPAA compliant. Make sure you get a BAA in place with AWS. The post Is Amazon Chime a HIPAA compliant telehealth solution? appeared first on Paubox. We’ve been getting asked by customers and prospects about various telehealth solutions and whether they can use them in a HIPAA compliant manner. We know the HIPAA industry is vast so we can empathize with just how many people need to use cloud-based services in this sector. Today we will determine if Doxy.me is a HIPAA compliant service or not. About Doxy.meDoxy.me is a telemedicine platform that enables healthcare providers to conduct virtual visits with their patients. It is designed to be easy to use and allows healthcare providers to connect with patients through video, audio, or text-based messaging. Doxy.me can be accessed from any device with a web browser and an internet connection, making it convenient for both healthcare providers and patients. It also includes features such as appointment scheduling, secure messaging, and the ability to share documents and images. Doxy.me is often used in situations where it is not possible or practical for a patient to visit a healthcare provider in person, such as during the COVID-19 pandemic or when a patient is located in a remote area. Doxy.me and the business associate agreementWe’ve previously talked about how a business associate agreement (BAA) is a written contract between a covered entity and a business associate. It is required by law for HIPAA compliance. We checked the Doxy.me site and found a help center article called, “Is Doxy.me HIPAA-Compliant?“ It states: Doxy.me complies with all relevant HIPAA rules and regulations. Covered Entities using our platform are compliant with HIPAA, because doxy.me:
This is a well done page. Notification of Enforcement DiscretionWhen the pandemic first hit in March 2020, the U.S. Department of Health and Human Services (HHS) quickly announced the Notification of Enforcement Discretion, which allowed health care providers to use widely available communication apps without the risk of incurring HIPAA fines. This notice allows health care providers to use popular applications to provide telehealth services, so long as they are “non-public facing.” Examples of non-public facing applications include:
See also: HIPAA privacy and security guidelines as they relate to telehealth Is Doxy.me HIPAA compliant?The business associate agreement is a key component to HIPAA compliance between a covered entity and a business associate. As we noted earlier, Doxy.me is willing to sign a BAA with its customers. In addition, Doxy.me is considered by HHS as a telehealth solution that can be used in a non-public facing manner. While the HHS Notification of Enforcement Discretion is not indefinite, it would allow healthcare entities to use Doxy.me and not be liable for HIPAA fines even if they did not offer a BAA to their customers. Conclusion: Doxy.me is HIPAA compliant. The post Is Doxy.me a HIPAA compliant telehealth service? appeared first on Paubox. Are you a healthcare marketer looking to up your game in 2023? Look no further! We consulted industry experts and compiled the list of top seven tactics to bring you the ultimate guide to healthcare marketing trends for the coming year. Incorporate these components into your healthcare marketing strategy for success in 2023 and beyond. Let’s get started! 1. Personalized healthcare marketing is critical in 2023Healthcare organizations need to tailor their marketing efforts and provide personalized recommendations to individual patients. Personalized messages are shown to improve patient outcomes and satisfaction. Healthcare organizations using digital tools to understand patient needs and interests can send more relevant marketing materials or personalized recommendations based on that information. This includes customized treatment plans and recommendations though personalized newsletters and email campaigns. Personalization can include the use of PHI with tools like Paubox Marketing. Paubox Marketing allows healthcare marketers and providers to send messages personalized with PHI that are HIPAA compliant. This includes personalized appointment scheduling, personalized treatment plans and even personalized lifestyle changes and self-care recommendations. Email open rates when PHI is included is over 70%. See more: HIPAA compliance and email marketing 2. Future proof modern healthcare marketing by creating patient communitiesPatient communities are a valuable resource for individuals living with a health condition, as they can provide support, education, advocacy and empowerment. With third-party data going away in 2024, creating communities within your organizations is critical to future marketing success. Four reasons why patient communities help healthcare marketing and patient outcomes
Overall, patient communities can be a valuable resource for individuals who are living with a health condition, as they can provide support, education, advocacy, and empowerment. If you are interested in expanding your patient communities, companies like InTandem Health offer great solutions to help you start and scale. 3. Prioritize video content for patients in 2023Video allows healthcare organizations to showcase their services and expertise dynamically and interactively. And it can be a powerful tool for building trust and credibility with potential patients. Healthcare organizations can utilize several types of video content, including educational videos, patient testimonials, and promotional videos. Educational videos can provide valuable information on topics such as health and wellness, while patient testimonials can help build trust and credibility by showcasing real-life experiences with your organization. Promotional videos can highlight your services’ unique features and benefits and help attract new patients. Video content can be shared on various platforms, including social media, websites, and email marketing. You must optimize your video content for each platform and ensure it’s easily accessible and viewable on mobile devices. By leveraging the power of video, healthcare organizations can effectively reach and engage with their target audience dynamically and interactively. Check out these examples of excellent health networks with great video content. 4. SEO remains important in 2023SEO, or search engine optimization, is the practice of improving the ranking of a website on search engines like Google. It’s an essential part of any healthcare organization’s or any other company’s marketing strategy, as it helps to increase visibility and drive traffic to your website. In 2023, SEO will continue to be just as important as ever. The amount of online healthcare information is going to continue to increase, so to stand out from the noise you need to bring your SEO A game in 2023. How to ensure your website is easily discoverable by potential patients
Remember – SEO is not a one-time effort. It’s an ongoing process requiring continuous monitoring and optimization to ensure your website remains visible and relevant to search engines. By prioritizing SEO in your healthcare marketing efforts, you can improve your website’s ranking, drive more traffic, and ultimately attract more patients to your organization. 5. Increase online presence by promoting telehealth optionsTelehealth, or technology to deliver healthcare services remotely, is expected to be a major trend in healthcare marketing for 2023. Because of the COVID-19 pandemic, telehealth has gained increasing popularity as a way to access healthcare services safely and conveniently. For healthcare organizations, telehealth offers a number of benefits. It can help increase patient access to care, reduce costs, and improve patient outcomes. It can also help improve patient satisfaction, as patients can access care from the comfort of their own homes. To effectively market telehealth services, healthcare organizations should focus on promoting the convenience and safety of these services. This can include highlighting the ability to access care from anywhere, the availability of virtual waiting rooms, and the use of secure video conferencing platforms. Healthcare organizations must ensure a strong online presence. This includes a well-designed website and active social media accounts, which can be key channels for promoting telehealth services and engaging with patients. LinkedIn has a tutorial to help here. See more: What does HHS consider healthcare marketing? 6. Use social proof to let your patients advocate for youIn the digital age, consumers rely more on online reviews, ratings, and recommendations from friends and family when purchasing. And the healthcare industry is no exception. Social proof can come in many forms, including online reviews, testimonials, and social media followers. By showcasing social proof on your website and social media accounts, you can build trust and credibility with potential patients. One way to gather social proof is to encourage satisfied patients to leave reviews on your website or review sites like Yelp and Healthgrades. You can also ask for testimonials from happy patients and feature them on your website or social media accounts. By actively engaging with your followers and sharing valuable content, you can demonstrate to potential patients that you are a trusted and reliable source of information. In summary, social proof is a digital currency in healthcare marketing. 7. Digital security and privacy need to be top of mindHealthcare organizations must prioritize the security of their online communications to protect patient privacy and meet regulatory requirements. Once you lose trust with your patients it’s nearly impossible to regain. The tool that built for secure healthcare marketing is Paubox Marketing, a secure email and messaging platform specifically designed for the healthcare industry. Paubox uses end-to-end encryption to secure all communications, ensuring that only the intended recipient can read them. This is especially important when handling sensitive patient information, such as diagnoses and treatment plans. Paubox also offers a number of other security features, including two-factor authentication, password protection, and the ability to set expiration dates for messages. This can help to prevent unauthorized access to patient information and reduce the risk of data breaches. Overall, Paubox is a valuable tool for healthcare organizations looking to improve the security and efficiency of their online communications in 2023. Include PHI in your emails with Paubox Marketing todayUnlike standard marketing tools, Paubox Marketing allows you to send secure, targeted emails including PHI to increase patient engagement and build your business—all while remaining HIPAA compliant. Recipients can also conveniently access secure marketing emails directly into their inbox, without having to take any extra steps. Paubox Marketing is HITRUST CSF certified and free to use for up to 100 contacts. The free plan also includes a business associate agreement for all customers. See more: Seven easy steps to include PHI in your healthcare marketing email Healthcare’s solution to personalized patient email marketingPaubox Marketing is a breakthrough product. Now you can finally include PHI in healthcare marketing emails and remain HIPAA compliant. Start getting higher open rates today! The post Top seven healthcare marketing trends for 2023 appeared first on Paubox. |
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